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Over the years, the Indian groomswear industry has gone from being boring and traditional to fun and unconventional and we’re glad about that. Grooms today have access to many new styles, fabrics and silhouettes, which is why it’s important for them to spend more time planning their D-Day outfits. Read through our simple guide, shop smart and get all your event looks right:

Research and keep your reference images ready

Step one of every wedding shopping process is research. Thanks to our social media savvy photographers, there is no shortage of inspiration images on the Internet. And when all else fails, there’s always Bollywood. Browse and save images that you could take to your family tailor or design houses. This helps save time, both yours and theirs, as you can instantly show them what you need.

Create different looks for different events

Sorting through research pictures will also help you find your groom style and create different looks for different events. Go colourful on the mehndi with printed Nehru jackets and kurtas, classy on the cocktail with stylish waistcoats and indo-western outfits and save the traditional look for the wedding with sherwanis and bandhalas. 


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Don’t forget the shoes

The joota-chupaai is an important ceremony across all Indian weddings now, which means the footwear under your fancy sherwani will be in focus too. Spend time walking in your wedding day juttis to avoid painful shoe bites on your D-Day. Similarly, do some dance practice in your sangeet day shoes to avoid a Chandler-level goof-up.

Know your budget and brands

Many grooms are completely clueless about wedding-wear brands right before their wedding day. This is when your friends, family and we come in. Refer to our groom’s wear guide and know your brands in advance. That way, you can create a budget for each event and not overspend on the wrong outfit.

Discuss complete looks with your partner

According to traditions, a groom is not supposed to see what his bride is wearing before the wedding day. Modify that rule enough to accommodate a coordinated couple look instead of a completely mismatched one. Discuss colours and styles with your partner to look like the couple of the moment across all your wedding functions.