Aulerth

Aulerth is India’s first couture-inspired and consciously made jewellery platform that has brought together design marvels like JJ Valaya, Suneet Varma, and Tribe Amrapali, for the first time ever, to create designer jewellery crafted mindfully for discerning luxury consumers. “Not just relegated to cut, carat, clarity, and colour, Aulerth’s design vocabulary transcends the four C’s to consciousness, care, craftsmanship, and couture-inspired jewels,” says Vogue India. Aulerth is bridging the gap between two worlds by creating jewellery that is couture-inspired and consciously made. They go beyond just weighing carats and karats and also focus on circularity and climate change. They realise their legacy will be the future. Therefore, their ongoing pursuit is to change what is considered precious and valuable to accommodate their new measure of prestige through responsibility.

Designs Offered

Aulerth is also beginning a meaningful global momentum for Indian designers. They partner with leading designers and manifest their signature along with meticulous craftsmanship into their products. Their launch collections have been crafted by India’s top designers like – JJ Valaya, Suneet Varma, and Tribe Amrapali. They have a repertoire of designer jewellery collections in their pipeline that will be launched in the upcoming months. Through their long-term designer partnerships, they showcase an evolving repertoire of aesthetic traditions from both established and emerging designers.

Aulerth focuses on material choices that are environmentally more responsible than their counterparts without compromising design integrity, producing environmentally (materially) conscious jewellery with an inimitable finish. They aim to be the new standard of discovery, appreciation, curation and collecting of jewellery. They believe thoughtful design can also be an action, a gesture, a beautiful service, and that is what they hope you discover on their platform.

Design Partners

Tribe Amrapali: Juxtaposing the beauty of innovative jewellery designs with understated luxury – Tribe Amrapali has carved out a niche in the Indian spectrum with its spectacular range of traditional and contemporary baubles for the modern woman. Their exclusive jewellery collection for Aulerth personifies style, luxury and myriad Indian art forms.

Suneet Varma: One of India’s foremost couturiers, Suneet Varma is a name that immortalises glamour and timeless style. With meticulous craftsmanship, a strong design sensibility and undying love for sartorial research, the Varma brand exude fantasy, sexy sophistication and unadulterated femineity for the woman of today. Suneet Varma now transmutes his signature styles into an exclusive jewellery line for Aulerth.

JJ Valaya: A celebrated Indian couturier and the founder of House of Valaya, JJ Valaya has redefined Indian luxury fashion in myriad ways throughout his career. From exclusive bridal couture lines to daywear and ready-to-wear fashion lines, today, the multi-talented designer has crafted an exclusive line of jewellery for Aulerth; each piece of jewellery is imagined and designed for modern-day women.

Experience At Home

Their aim has always been to be more mindful of how design is discovered, curated, and collected globally. Through their new service of Experience-at-home, they invite you to fully experience their quality, precision, and aesthetic. Try the pieces on for size, compare different styles of jewellery, pair outfits with your selection, preview your styled look with family, or simply watch how the light falls on the jewels you are considering. Simply select a time, the pieces and share your address. They’ll send them to you and even pick them back up, without any disruption to your schedule.